Mi 237" is a young brand inspired by the traditional cultures of the African forest peoples and European heritage. The "M" stands for the first letter of "made," while the "I" stands for "in." The numbers 237 represent the international calling code for Cameroon, naturally styled in the colors of the Cameroonian flag: green, red, and yellow. The yellow star above the "I" is the same one found at the center of the national flag.

Most of our products are hand-embroidered with wool. The most frequent colors reflect the elements of nature: yellow, blue, orange, red, white, and brown. The recurring shapes feature objects and figures believed to hold special powers by African peoples, such as multicolored spirals (symbolizing DNA), stars, and bells